From catwalk to cat eye, Marc Jacobs brings the drama with his long-awaited beauty line
Ever since it was announced more than a year ago, Marc Jacobs fans and beauty junkies alike have been counting down the days until the big debut of Marc Jacobs Beauty. After the five-product online ‘teaser’ last month sold out within hours, the full 122-product range will hit select Marc Jacobs boutiques and Sephora’s shelves—exclusively—on August 9. With a collection that challenges existing products with innovative technologies and ingredients—and of course gorgeous colors and packaging—it seems Jacobs has raised the beauty bar.
The iconic designer applies the same daring spirit to makeup as he does to his runway looks. Not only is his Lust for Lacquer Lip Vinyl formula infused with tingly champagne-grape extract and a minty plumping ingredient, but it goes on silky smooth, smells divine and comes in 12 shades ranging from the perfect sheer pink, Heart Shaped, to the ultra-pigmented Boom Boom.
The Lash Lifter Gel Volume Mascara is another product that might just displace a longtime favorite. The formula’s E-Lash-Tic Lash Technology “operates like Lycra for your lashes—think lifted, curvaceous and voluminous—and doesn’t flake, smudge or run thanks to the gel-based, fiber-free formula,” says Sylvie Rouaix, VP of product development and brand marketing for Sephora. Furthermore, the Blacquer name given to the mascara and Magic Marc’er Precision Pen Eye Liner isn’t only clever, it explains the “blackest of black and shiniest of shine” shade, says Rouaix.
Other standouts include Jacobs’ trio of unisex products that claim to be “Boy Tested, Girl Approved”: lip balm, brow tamer and a cooling palladium-tipped concealer pen. The Enamored Hi-Shine Lacquer—in 24 vivid shades with a plasticized, wet-looking finish—is also sure to impress nail aficionados; bold lip lovers will swoon for the plumping LoveMarc gel lipsticks, packed with hydrating Tahitian monoi butter, vitamin E, and myrrh extract.
With this strong of an initial outing, Jacobs has ensured his place in the beauty realm beside names like Tom Ford, Givenchy and Dolce & Gabbana. Still, it’s completely reflective of the designer, capturing his “irreverence, sophistication and celebration of the ritual of getting dressed,” says Rouaix.