This season reveals two particularly on-trend hues for girls who have the most fun
A blonde is not simply a blonde. There are nuances in every iteration of the hair color that skew warm or cool, dark or pale. And this summer, celebrity “blonder” Kim Vo, who runs four eponymous salons across the country (and just happens to work with Barbie!), says he’s seeing two distinct tones pop up as the most popular. “I just wrote a study that one out of four clients in [my] salons are blonde, and it’s growing by the day,” says Vo. And as for the shade being only a young woman’s game, he adds, “I honestly think as you gray and get older, lighter colors, highlights or blondes are easier to blend and are less maintenance.”
Vo says his clients won’t allow ombré to go out of style, their biggest fear perhaps being “the old way we used to do hair—especially at home—where they’d cover everything up to look like a wig. Everyone can benefit from textured lights throughout the hair.”
One of the major hits he’s noticing is a shade he calls “vanilla vamp.” “It’s gorgeous, like melted vanilla ice cream undertones with nice baby blonde highlights through it like January Jones or Emma Stone.” An homage to ’50s Marilyn Monroe, Vo says the key to this look is “shine, condition and quality.” It requires allover hair color—no ombré here!—lifting the base and adding highlights.
The other big movement Vo sees is women going to “blushing blonde,” which he says can have rose gold and strawberry tones in it. “It’s one of the hottest colors right now because of the trend in jewelry with rose gold, and it’s forgiving in the sense of hair color because everyone wants to caramelize a bit.” Vo suggests those with strong red or pink undertones in their skin—and those who tan too much—should avoid this, but everyone else from pale to dark skin can benefit from a blush blonde. Celebrity examples include Jennifer Lawrence and Charlize Theron: “It really is like a sunset gold, definitely more on the warm side.”
Vo also notices women wanting lower maintenance color of late, and in that spirit, he recommends an at-home blonde-ing remedy that outperforms the Sun In craze of the ’90s. “Remember the old beer or vinegar rinses to smooth the cuticle? The modern-day version is two ounces of deep conditioner with two ounces of any vodka. It will clarify your hair, brighten your highlights, bring out natural highlights and seal the cuticle to keep hair hydrated.” Once it’s applied, wrap the hair in saran wrap or a shower cap and leave it for 30 minutes, once a month—or, “if you want it a little lighter, twice a month.”