Make an on-trend—and summer-inspired—statement with 24 karat-hued eye makeup
Spring runways revealed many themes in cosmetics colors and hair hues. Chief among them was an affinity for gold. From gold-foiled lids at Fendi to a simple gilt liner at Jen Kao to Just Cavalli’s gilded shadow, it was overwhelmingly popular on the eye. One reason, says Shiseido makeup artist Renato Almeida, is that “of all the metallics, gold is the true universal one—it looks good on all skin tones and, used right, can add color and incredible sheen to the eyes while still looking fairly natural.”
Obviously the catwalk carried some completely over-the-top iterations, but according to Almeida, since it works on all hair and eye colors, the best way to approach it is to start with a little bit as an accent in the evening first, and gradually see how much you can pull off. “A little goes a long way,” he adds. Begin with a cream texture (more mature women should opt for a powder formula that won’t accentuate any lines) such as Shiseido’s Shimmering Cream Eye Color in Meadow B3204, that’s easy to blend and leaves a transparent hint of color and sheen on the lids.
The makeup artist’s favorite way to rock a golden eye is with a high-sheen texture to make the gilt reflect even more. “You only have to apply a little bit of product to get an amazing effect. I use Meadow and/or Techno Gold GD803 blended over the eyelids and then dab a bit of Shiseido’s Luminizing Lip Gloss in Sunlight over it.” He suggests finishing off the look with black mascara to define the lashes, and a peachy blush like his personal favorite, Shiseido Luminizing Satin Face Color in Petal. With gilded peepers, “I would stay away from roses and pinks. Choose either a red stain or gloss—nothing too severe or bright—to add a bit of color and shine to the lips.”
Others will naturally be drawn to your glowy eyes wearing this look, so be aware: “if you are shy or do not like too much eye contact, stay away from [gold].” A strong golden eye portrays sensuality and confidence, says Almeida. And “nothing says ‘summer’ like shine, be it highlighted skin, shiny lips or a metallic eyelid. It is just glamorous and sensual and, done the right way, wearable as well.”