As we head toward summer, read up on tips and tricks to get optimal life out of your dye job
It’s not just vibrant redheads who have to worry about their hair color going dull, dusty and brassy—everyone who colors their hair is susceptible to dreaded fading, even after only a few washes. But there are many easy preventative steps. First, make sure—your colorist should watch for this, too—your hair is well hydrated before dyeing or bleaching it. “If it’s too dry, damaged and porous it’s not going to hold the tone properly,” says Zoe Wiepert, a Bumble and bumble colorist and creative technical lead.
“After you get your hair colored is the most important time to not wash your hair for between 24 and 48 hours,” says Wiepert. “Even water opens the cuticle and that’s when you lose the most color. I tell my clients to wait two to three days if possible.” (Meanwhile, Bumble and bumble’s multicolored Hair Powders take the moisture out so you don’t look greasy.) But even then you’re still not out of the woods.
Sun can be detrimental. Thankfully sun protection is one of the benefits of Bumble and bumble’s brand new Color Minded collection of sulfate-free shampoo, conditioner, two styling formulas with UV protection (which work like an SPF on the hair) and an in-salon pro treatment. Wiepert suggests wearing a hat when in the sun, or “applying the UV Protective Styling Balm on your ends and then putting it in a top knot—it’s protecting the ends from sun damage and also giving it moisture.”
When getting in a pool or the ocean, plan just a bit ahead. Chlorine is the most damaging to blondes, since that tone is more porous, making it open to the greenish mineral buildup. To counteract that, all hues should “rinse your hair first before getting in the pool, which will open the cuticle, protecting it from soaking up the chlorine.” (And if you do go green, try Wiepert’s at-home remedy of pouring tomato juice over your hair to eliminate the tinge.) Before diving into drying salt water, coat your mane with conditioner. And always wash with clarifying shampoo soon after swimming “to make sure nothing has soaked into the cuticle.”
Additionally, Wiepert suggests using a mask once a week—the new Color Minded conditioner is whipped so it can actually be left in for 10 minutes, serving the same purpose—and make sure you’re washing and conditioning properly. Shampoo should generally be concentrated toward the root, while conditioner is meant for the ends of the hair. For those with ombré coloring it’s especially important to concentrate on hydrating the ends: “You still want to emulate a child’s sun-bleached hair—not let it look fried.”