Discover your skin’s true issues through IOMA’s incredibly detailed analysis and subsequent customized prescription for face and body

Have you ever wished you could predict where wrinkles would form and take steps to stop them? Well, with IOMA, a totally customizable Parisian skincare system (available in Beverly Hills’ and NYC’s Saks and across Europe), it’s actually a reality. Utilizing a dual-analysis program, complimentary IOMA consultations include the Sphere, which takes images measuring redness, pigmentation, UV damage and bacteria, and the Beauty Diag, a probe that uses MEMS technology to gauge things like oil and water loss. “With the Sphere we see wrinkles forming before they show up, and make sure they don’t show up or are delayed a lot,” says engineer and IOMA founder Jean-Michel Karam, PhD. “I’m a scientific person—I don’t bullshit. Products should be efficient.”

Sessions result in one of 8,742 product combinations tailored exactly to clients’ needs—like hydration, softening of wrinkles or diffusion of pigmentation. “People are very surprised afterward,” says Karam. “They do not know if you measure hydration of the left and right, it’s not always the same because of how you sleep or if you drive a car. One woman was using a scrub every day and killing her skin, [which you could see] with the measurements.”

With the just-launched body collection (with Slim, Cocoon and Purify ranges), IOMA now offers head-to-toe improvement stretching from cellulite to smoothing. The first pillar of the brand—so named because IOMA backwards is “a moi,” meaning “for me”—is “evidence-based cosmetology. We’ll show the efficiency of our products and adapt the treatment, and we keep the history from day one so you see progress over time.”

Facial formulas belong to one of seven families: dry skin and UV damage, fine lines, wrinkles and firmness, redness, bacteria, shine and oiliness, and dark spots. The common thread—besides the fact all are paraben-, silicone- and fragrance-free—is a high potency of active ingredients. The best-selling Generous Eye Contour Cream, for example, includes nine percent hyperactive wrinkle-reducing actives. Ultimately the power of IOMA is not only in the products but also in diagnosing and tracking improvements. “We cross the skin layer and see things you cannot see with your eyes,” says Karam. “This is very important because with very good, well-concentrated skincare products you can really resolve the problems.”