Take inspiration from the runway’s chic, neutral beauty and go nude with your eye makeup
Let’s be honest, it’s kind of a miracle when there’s a color cosmetic product that works on every skin tone, from the palest ivory to the richest espresso. It’s for that reason that Wende Zomnir, founder and creative director of Urban Decay, says she knew her now-cult-favorite, bronze-based Naked Palette “would be a hit, because it was fulfilling a need most women have—no matter their ethnicity—to have everything in one place. After two years on the market, the original Naked Palette continues to be the best-selling palette of all time.” She remains ahead of the curve—UD launched its 12-shade follow-up, Naked2 (“more greige- and taupe-centric”), amid spring runways crowded with models whose faces were very spare, color-wise.
Derek Lam and Michael Kors turned out girls with barely-there shadow and bold brows—the perfect au courant accompaniment for a minimal, slightly androgynous look—while Oscar de la Renta and Burberry Prorsum dressed up their neutrals. Says Zomnir, “nude eyes go beyond a trend—they are timeless. A nicely defined nude eye looks amazing anytime and anywhere.” Her personal favorite “naked” eye of the runways was from Marc Jacobs: “I loved the way he paired matte, nude eyes with high-drama lashes.”
The importance of a great neutral eye shadow, “is tantamount to anything else when it comes to a woman’s shadow wardrobe,” says the makeup maven. Her palettes—and nudes in general from Bobbi Brown, Cle de Peau, Burberry Beauty and Make Up For Ever—are so versatile because anything is possible: a “no makeup look” all the way to a dramatic smoky eye. “There are many ways to glam-up a nude eye,” she says, such as a shimmery nude with black cat-eye liner. A more unexpected high-drama iteration is to “cover your lower lid with the darkest nude shade and create a nude color gradation up to the brow bone.”
Since nudes work on everyone, customization is key to making it unique. To mix it up, says Zomnir, “just use a pop of color in the crease, add more liner for definition or add a juicy, bright lip to brighten your complexion.”